VARIATION IN THE BETTER PERFORMING BUSINESS SECTORS OF THE USA DOMESTIC MARKETS HAS BEEN ATTRIBUTED TO THE VARIED SALES AND PRICE INDEX OF ITEMS IN THE MARKETS THAT EMPHASIZED THE SHIFTING AND ADDICTIVE, OR OBSESSIVE CONSUMPTION BEHAVIOR OF THE USA CITIZENS.

      Variation in the better performing business sectors, specially in the retail sector that has been generally recognized as the better performing business sector in the USA markets, due to the magnitude of revenues in annual sales of items that ranged from one dollar to hundreds of dollars in the various States of USA and which too, has been attributed to the varied sales and price index of items in the various business sectors that emphasized the main annual revenue on sales of the domestic essential commodities for consumption, specially in the retail business sector of the USA markets such as the soft drink beverages and the distilled mineral, or simply the bottled water with relatively higher consumption rates that have contributed to the  recent remarkable fluctuation of the better performing businesses, specially of the domestic retail sector  in the USA markets. This variation in the sales and price index of the USA domestic markets has been partly attributed to the decline in the USA exports against higher employment rate and the dwindling variation in annual sales revenues of the better performing retail sector that may have resulted in the frequent fluctuation in the consumption behavior and sales of items that ranged between the mentioned limited amounts that has been specified as from a dollar to hundreds of dollars. Besides the frequent shift in USA citizens consumption behavior which generally has been described by markets specialists and finance experts as the addictive, or obsessive eating and drinking habits of the USA citizens that has been influenced by advertisements and frequent discount price offers of various items, specially the essential commodities as the varieties of nutritious food soft drink beverages and distilled mineral water that have been regularly consumed by the American citizens. However, markets analyst have expressed their unified opinion on the current fluctuating performance of the domestic retail markets in the USA as attributed to newly introduced soft drink beverages with limitation of either moderate, or lower sugar content for much healthier soft drink beverages consumption of the USA citizens, specially of the elderly and infants, or children that have frequently consumed soft drinks with higher sugar content and developed diabetes and obesity respectively. Another reason for high rate bottled water consumption in the USA has been the deteriorating higher standards of water treatment in the USA various States in which the particles have exceeded the acceptable percentage ratings of particles presence in drinking water that should be permitted and released for consumption in certain States. As a result this condition has obliged many USA citizens to buy and drink mineral, or bottled water for their daily drinking needs in the domestic retail markets of the States that have been affected by clean water problems.


                                               Written by Professor Godfrey Ohia.


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