SUMMER SEASON DISCOUNT SALES IN THE EUROPEAN MARKETS.

Summer season discount sales in the European markets, particularly in Germany have been expected to triple the retail sales, despite the increase in value of the European currency the Euro compared to the dollar the American currency that has decreased in value this summer season. These increase and decrease in values of the world currencies would certainly give an advantage in sales over the other currencies in regard to the purchase power of Euro for the Europeans in general and the Germans in particular, specially with the record low unemployment rate this summer.

Written by Godfrey Ohia.